Google is being accused of double standards after a decision to censor the placement of ads for a dating site catering for cougars – older women who seek the company of younger men. The internet company has taken an unusually moralistic standpoint on advertisements for the cougar dating website refusing to serve the company’s ads in to third party websites because it deems them “unsafe for family audiences”. The ads are for CougarLife , a Canadian-owned dating service which “pairs women in their prime with younger men”. Claudia Opdenkelder, the founder of dating firm, says she was told by Google that ads promoting this particular type of liaison would no longer appear in the non-Google websites in to which the text and banner ads are served. The ads had been running since October. Opdenkelder told Canada’s National Post newspaper that she had been informed that the ads were deemed unsafe for family audiences. But like the ads themselves, the home page of Cougar Life reveals nothing you wouldn’t find on the pages of an mainstream women’s magazine. Racy, maybe, but not rude. Typically, a company such as CougarLife would buy keywords such as “cougar” or “cougar dating” to ensure that the ads would appear alongside search pages and within content pages from third party publishers featuring stories with a related theme. More infuriating for Opdenkelder, a year-old practising cougar who is involved with a man 14 years her junior, is that the ban does not apply to ads promoting services catering for older men seeking younger women.
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The Advertising Standards Bureau of Australia has banned an advert for the dating website CougarLife for portraying acts of violence against women. The advert, which has had , views on Youtube, depicts a mature woman chastising younger ladies in a bar room setting. The mature woman shoves food in the mouth of a younger rival, and pushes another off a chair. The mature lady is portrayed by a well known pornography performer, Julia Ann. The board noted the humorous intent of the campaign, but ruled that the acts of violence warranted withdrawal of the advert.
They understand the site is not for children.” Were you actually able to keep a straight face posting that JD? Given the posts we have both seen.
The subject who is truly loyal to the Chief Magistrate will neither advise nor submit to arbitrary measures. This article was published more than 10 years ago. Some information in it may no longer be current. Self-identified “cougars” – and businesses trying to court them – are crying foul this week after the search engine stopped running some ads for dating websites that connect women to younger men. The ads were classified as “non-family friendly” within the past week, says Thomas Koshy, VP of marketing at Avid Life Media, the parent company of Cougarlife.
Cougarlife noticed a drop in traffic after Google pulled the ads a few days ago, said spokeswoman Caitlyn Coverly, adding that 50 per cent of its revenue is pulled in by these ads. The ads are part of the Google custom-content network and formerly appeared on websites, such as YouTube and MySpace, that carry third-party advertising.
Cougars vs. sugar daddies: Dating website accuses Google of sexism
By Andrew Hough. It reportedly deemed advertisements for ArrangementSeekers. We should all aspire to having it all. The cougar’s taste for toyboys could be her undoing. Being a ‘cougar’ can send a woman to an early grave.
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